We affirm the conscientious use and enjoyment of our planet’s resources with regard to other people and future generations and the importance of exercising responsible choice in personal lives.
However, the immense range of options available coupled with the tenacity of advertising create an atmosphere of discontent and an overwhelming pressure to purchase. This leads to resource waste and a tendency to conflate personal identity with what we consume.
Therefore the obligations of stewardship should be prioritised over the flexibility of consumerism. This could entail legislation to curb wasteful consumption and campaigns to favour high-quality and local products.