Affirmation: doing good is important.
Analysis: we often fail to do the most good we can do, and concentrate on less effective actions than the maximally effective ones. For example, we give to greatly ineffective charities, some of which even cause harm; we spend our time procrastinating and thus neglect our work or relationships; or we fail to concentrate on the most neglected, important and/or tractable moral issues in our political and social engagement.
Action: we must seek to be maximally effective in doing the most good we can do across our work, relationships, giving and political engagement.

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