We affirm the innate beauty of the human body, of which only one part is derived from its sexuality.
However, the advertising industry has distorted the human image by casting women increasingly as objects of sexual gratification, and using that image to sell products and services.
Therefore, we 1) challenge businesses to publicly move away from using sexualised advertising and 2) encourage consumers to demand non-sexualised advertising and boycott organisations that blatantly objectify the human body for commercial gain.
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